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Cat Lane Bakery and The Loaf Mark
3 m ago in News
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Look out for the Loaf Mark on our bread labels coming soon.
This is a mark devised by the Real Bread Campaign to show discerning customers at a glance that the bread they are buying is REAL - made from just the basic 4 ingredients Flour, Water, Salt and Yeast (plus maybe some natural extras oil, seeds and nuts etc.)
NO ADDITIVES or FLOUR IMPROVERS!
Cat Lane Bakery is one of the first fifty bakeries around Britain to adopt The Real Bread Loaf Mark since it was launched in September 2011 by Real Bread Campaign ambassadors, and renowned Real Bread bakers, Tom Herbert and Andrew Whitley.
All of the loaves we bake are what the Campaign calls Real Bread. Of course, our regulars know and love the taste of our organic bread, but now The Loaf Mark makes it easy for other people to see that we’re baking an honest crust.
Real Bread Campaign co-ordinator Chris Young says: ‘It’s great that Cat Lane is one of the first bakeries in the country to sign up to the scheme. We still call for an Honest Crust Act that requires all bakers to declare everything that goes into a loaf, but for now The Loaf Mark is a quick guide to additive-free loaves.’
A survey carried out by Toluna for the Campaign found that more than 70% of Britons believe it’s unacceptable that an ingredient/additives list doesn’t have to be displayed for unwrapped loaves, and that processing aids don’t have to appear on any ingredients list. It also found that 85% of people said they thought a mark to show a loaf was additive-free would be useful.
The Real Bread Campaign is Part of the charity Sustain: the alliance for better food and farming, and is funded by the Big Lottery Fund’s Local Food programme. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, and any bakery can add additive-free loaves to the Campaign’s online Real Bread Finder directory.
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